Product Placement...
So, I went to watch Transformers this afternoon. After a really long wait, since I saw the movie trailer last summer, I think July 2006. The very first teaser, where it virtually revealed nothing from the plot, but the Mars rover 13 second view. Then, earlier this year, another trailer showed more scenes from the movies, which was mind-blowing robot-to-robot action, great effects, great CGI. AWESOME.
Also, it was weird to have an 'all-American' movie to be premiered elsewhere a week earlier than in the states. I mean, it's not fair for my brother to watch it twice in Malaysia, before I have the chance to watch it this afternoon. But well, I think it's because they want to cash in internationally, before the pirates can cash away some of their revenue. It's all about the money.
So, I went to look for this cinema, I set off 40 minutes before the show time, giving myself a good 20 minutes pocket (for getting lost, and well, traffic, or queue for tickets). I overshot like a mile or two, when I finally found the turn, I was led, by google map, to go through a hill, and through 2 residential streets, through a rocky trail, and a factory block, before reaching the Showcase Cinema North Worcester. I was really surprised how Google Map manage to find such a route for me.
So, I enjoyed the movie a lot. But, the product placements in the movie is really, too much. The cars are just too American. And on top of that, placement is not enough. They reinforced a brand by mentioning it, and saying its origin. Yes, I know Nokia is Finnish. So, that's my only complain about the movie. I think the graphics are amazing, especially the way they transform and all. I'm not going to question the plot, and logic of the movie because, it's a sci-fi movie, and it's gonna make it much longer if they were gonna make everything logical. So, give sci-fi movie a break if you think they need more connections and bridge everywhere. Go back and watch it again, and try to save some room for your own imagination. :P
Surprisingly, the cinema was really empty, it was less than 10% filled. Maybe is the location of the cinema? I like it. No need to queue that long for tix for a new(6th day showing) and biggest summer blockbuster (so far). And it's only $7.25 (before 6pm).
But, I think I'll go for another cinema theater next time. It has more stores and all beside the cinema complex, so, I can have a nice meal and shop for stuff before and after the movie.
Also, the first trailer during the show this afternoon was rather cool too. It's still an untitled project, where the trailer showed "blurry camera seeing destruction wreaked on New York City, with the Woolworth Building blowing up and the severed head of the Statue of Liberty falling onto the streets" link (provided by IMDB). And it's directed by JJ Abrams. So, shouldn't be too bad. Hopefully.
So, what's my next movie, I don't know. Adam Sandler's new comedy, don't think so, I'm too cheap for comedy :P. Evening? By the same author who wrote The Hour? Don't think so too. And thanks Tremayne for that amazing movie. Harry Potter? Maybe, maybe not. Any recommendations?
Also, it was weird to have an 'all-American' movie to be premiered elsewhere a week earlier than in the states. I mean, it's not fair for my brother to watch it twice in Malaysia, before I have the chance to watch it this afternoon. But well, I think it's because they want to cash in internationally, before the pirates can cash away some of their revenue. It's all about the money.
So, I went to look for this cinema, I set off 40 minutes before the show time, giving myself a good 20 minutes pocket (for getting lost, and well, traffic, or queue for tickets). I overshot like a mile or two, when I finally found the turn, I was led, by google map, to go through a hill, and through 2 residential streets, through a rocky trail, and a factory block, before reaching the Showcase Cinema North Worcester. I was really surprised how Google Map manage to find such a route for me.
So, I enjoyed the movie a lot. But, the product placements in the movie is really, too much. The cars are just too American. And on top of that, placement is not enough. They reinforced a brand by mentioning it, and saying its origin. Yes, I know Nokia is Finnish. So, that's my only complain about the movie. I think the graphics are amazing, especially the way they transform and all. I'm not going to question the plot, and logic of the movie because, it's a sci-fi movie, and it's gonna make it much longer if they were gonna make everything logical. So, give sci-fi movie a break if you think they need more connections and bridge everywhere. Go back and watch it again, and try to save some room for your own imagination. :P
Surprisingly, the cinema was really empty, it was less than 10% filled. Maybe is the location of the cinema? I like it. No need to queue that long for tix for a new(6th day showing) and biggest summer blockbuster (so far). And it's only $7.25 (before 6pm).
But, I think I'll go for another cinema theater next time. It has more stores and all beside the cinema complex, so, I can have a nice meal and shop for stuff before and after the movie.
Also, the first trailer during the show this afternoon was rather cool too. It's still an untitled project, where the trailer showed "blurry camera seeing destruction wreaked on New York City, with the Woolworth Building blowing up and the severed head of the Statue of Liberty falling onto the streets" link (provided by IMDB). And it's directed by JJ Abrams. So, shouldn't be too bad. Hopefully.
So, what's my next movie, I don't know. Adam Sandler's new comedy, don't think so, I'm too cheap for comedy :P. Evening? By the same author who wrote The Hour? Don't think so too. And thanks Tremayne for that amazing movie. Harry Potter? Maybe, maybe not. Any recommendations?
Labels: google map, movies, product placement, transformers
posted by Voon Seng at 7:45 PM
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